Mediagrif ends Job Search and Strengthens E-Commerce Business

       Mediagrif  (MDF)  has  restructured itself  considerably in the last 5 years.It was concentrating on digital advertising and then on job search.Now it has turned to SaaS and digital commerce.It also does some strategic sourcing.The transformation has been moderately successful and MDF has now cobbled a 5 year plan to move even further ahead in this growing area.

    Past Blogs

   This blog has made a number of blogs on other websites encouraging Mediagrif to expand it's niche.Blogs on Wordpress (Blogdaleup) and Google Blogger (Blogdaleupsome) have suggested that Mediagrif take on new areas even with low margins originally.Perhaps that's why they started LesPAC and other job search websites.But now they are firmly in  digital commerce and strategic sourcing.It may have been a good idea to keep some of their job search websites.But it is clear that MDF sees a vast,gropwing market in e-commerce.

   Revenue for the first quarter of 2021 was $21 million up by 8% over Q1 in 2019.While returning revenue was $ 16 million for a 11% increase.Adjusted EBITDA for the quarter was $2 million.However they reported a net loss of $1.2 million or ($.08) per share.

                            

      Throwing it All Away

    Mediagrif was always considered to be a technically superior company;their work was always professional and well-priced.And now they have changed their metier.But there was no need to close it all down nor give it away.It is this blog's opinion that there are other companies that might pay for these assets especially including Mediagrif expertise.With this in mind, this bog encourages MDF to ressurrect their job search websites and programs.This includes LesPAC or something new but close to it.There are other companies that need this kind of revenue,especially with Mediagrif assistanc,even a Mediagrif contract..This blog has encouraged a "combination" with technically inferior Tucows for some time.Tucows has substantial revenues and earnings but no growth potential.And little technical expertise.Why not fix up LesPAC and market it better?And then try to make some kind of deal(a sale or a contract) with a technical novice like Tucows?

     Mediagrif used to trade in 2017 at $22 a share.And it had a lot of valuable assets and staff.It's market capitalization was approaching $600 million.Now it is valued at about $125 million.But there are assets and staff that are undervalued.Investors should look for some news on a forthcoming deal with Tucows or another company with more earning and looking for new revenues.This will send MDF up to the $6-$7 area by year end.

               https://www.zacks.com/ https://www.mediagrif.com/