in between the shows

I did a study on the Canadian broadcasting industry and I found out that there was no profit between the years of 2000 and 2011.Quite flat.The Thompsons bought CTV for $1.3 billion and sold it three years later at the same price but now it included a few CHUM television stations.I feel that there is not enough creativity to draw the audiences needed to get increasing advertising revenues.If you have a real unique product you probably are not advertising on Cnadian television.There are other places to advertise.

I think that the quality of programming on Canadian television has fallen over the last five years.Movies are shown five or six times rather than two.The networks are showing programming not as interesting as the specialty channels.One of the reasons is probably that budgets are smaller.If you look closely at the advertising you will see that the mix is different than before.Every channel uses this space to advertise their own shows.There is a lot of advertising time that goes to government programs.There is a lot of time for advertising for Bell Canada.Stations advertise their shows on other stations.This time does not bring much revenue in.There is also a lot more local advertising than before.Instead of five ads for  Pizza Pizza;there are now three and two for Joe's Pizza down the street.Lots of advertisements for local real estate agents.This makes less competition for the remaining real time.Here is the ads for new cars and new computer equipment and ads for cable companies.

There is not enough advertising time for new products and almost never any new,innovative products.But that is what is in between the shows.It is my feeling that the gap or residual is made up by donations from governments and other agencies.